Maternity Leave While Running A Business

I gave birth to my second child a few days to the deadline for a reporting grant application I was working on. I had budget and planning spreadsheets to complete. And so like many female business owners before me, I found myself working on the application just hours after giving birth. I remember sending an […]

How Much Should I Charge?

The concept of charging for a project may be a struggle as there are many factors that come into play: How much time is it going to take to complete that project, What level of expertise will you be applying in the execution of that project? Would it take extra support from other people to […]

How to Manage Time Effectively

At the beginning of each working day, I go through a number of time management tools that I use to plan and manage my priorities for that day. One of these tools I have come to love is called the Eisenhower Matrix System which is what I use for a monthly, weekly and daily assessment […]

The Journey Towards Starting My Own Business

Life prepared me for the adventure I currently live. Growing up, I lived in the UK with my brothers. I remember CNN was a permanent fixture on our TV anytime we visited our parents in Nigeria. My siblings and I dreamt of having our own 24 hours news channel for Africa one day. My parents, […]

How to Determine Your Style

Something I have grappled with for sometime now is understanding what my style is. I like to dress well and look good but I don’t like to make it the main challenge of my day. I don’t like to be excessive, but I do believe that looking the part usually dictates how seriously people take […]

Conversation with Oluwayemisi Mafe

1. Tell us about yourself  I am a graduate of English from the University of Ilorin. I started my career as a Freelance Journalist with Herald Group of Newspapers in Ilorin, and over the years I have gained experience in the Marketing Communications industry working with leading Advertising and Public Relations agencies. Presently, I head […]

Conversation with Oluwayemisi Mafe

1. Tell us about yourself  I am a graduate of English from the University of Ilorin. I started my career as a Freelance Journalist with Herald Group of Newspapers in Ilorin, and over the years I have gained experience in the Marketing Communications industry working with leading Advertising and Public Relations agencies. Presently, I head […]

DR. YEMISI AKINBOBOLA

C.E.O & Co-founder, AWiM

Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is a Senior Lecturer. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.