Ethiopian Airlines Announced as the Official Travel Partner for AWiM25 Conference  

FOR IMMEDIATE RELEASE  

Addis Ababa, Ethiopia – 25 July, 2025 – African Women in Media (AWiM) is proud to announce Ethiopian Airlines as the exclusive airline and travel partner for the AWiM25 Conference, taking place at the African Union Commission Headquarters in Addis Ababa this December.  

This strategic partnership represents a shared commitment to enhancing regional connectivity and creating enabling environments for African media professionals, academics, CSOs and other related agencies to engage in critical policy conversations that shape the continent’s media landscape.  

Through this collaboration, Ethiopian Airlines is offering 20% travel discounts to AWiM25 delegates, making it easier and more affordable for participants from across Africa and the diaspora to attend. This move directly supports AWiM’s mission to increase inclusivity, representation, and access in media dialogues—especially for women whose presence in such spaces remains underrepresented.  

This partnership with Ethiopian Airlines is more than a travel arrangement, it is a deliberate step towards dismantling the logistical barriers that often exclude African women from global conversations especially those that centre women, media and policy. AWiM25 is a milestone moment for our continent, and we are proud to work with partners who share our vision of access, equity and action.” Dr Yemisi Akinbobola (CEO & Co-Founder, African Women in Media) 

With the theme “Beyond Commitments: Advancing Policies for Gender-Safe Media,” AWiM25 will convene journalists, policymakers, academics, and civil society leaders from across the continent to co-develop frameworks and strategies for gender equity in media.  

Commenting on the partnership VP ET Holiday & Digital/GCIC Sales, Mr. Hailemelekot Mamo, said, “Ethiopian Airlines participation in the AWiM25 conference as an official airline partner is a testament to its commitment to play a key role in initiatives that bring positive change and growth to our continent. Our partnership with AWiM25 further highlights the crucial link between mobility and participation in continental development conversations. This partnership empowers more people to take their place at the table and we are proud to facilitate that presence by reducing logistical and financial barriers to travel.”  

For more information about AWiM25 and to register, visit https://awim25.africanwomeninmedia.com/.  

END   

About African Women in Media   

African Women in Media (AWiM) is a network for African women working in media industries globally. We aim to positively impact the way media functions in relation to women, and our vision is that one day African women and women working in media in Africa will have equal representation in media industries.   

Visit our website: https://africanwomeninmedia.com/   

Follow us on:   

Twitter: https://twitter.com/RealAWiM   

Instagram: https://www.instagram.com/africanwomeninmedia/   

Threads: @africanwomeninmedia@threads.net   

About Ethiopian Airlines  

Ethiopian Airlines Group (Ethiopian) is a true African success story, transforming a visionary dream into a globally renowned reality for nearly eight decades. Operating flights to more than 160 domestic and international passenger, and cargo destinations across five continents, Ethiopian bridges the gaps between Africa and the world. Emphasizing passenger comfort and environmental sustainability, Ethiopian utilizes ultra-modern aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900, A350-1000 and De Havilland Q400. 

Ethiopian, the Star Alliance member airline, champions in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for eight consecutive years, APEX ‘Best Overall in Africa’ award and ‘Leadership in Connecting Africa through Transport’ Award among others. Ethiopian aims to further excel in its success through a strategic plan dubbed ‘Vision 2035’ and become one of the top 20 most competitive and leading aviation groups in the world. Embracing a Pan-African spirit, Ethiopian is pursuing multi-hub strategy through hubs in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines, in Lusaka, Zambia with Zambia Airways, and in Kinshasa, Democratic Republic of the Congo (DRC) with Air Congo. 

For more information, visit our website at  www.ethiopianairlines.com  email us at CorporateCommunication@ethiopianairlines.com , or call us at (251-11)517-8913/8165/8907. 

Media Contacts:  
Joy Adigwe  
Community Engagement Officer, African Women in Media  
Joy@africanwomeninmedia.com  

Ethiopian Group PR & Corporate Communications 

CorprateCommunication@ethiopianairlines.com  

  

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DR. YEMISI AKINBOBOLA

C.E.O & Co-founder, AWiM

Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is an Associate Professor of Women’s Rights and Media Development. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.