Creating a story that can drive advocacy or an issue is every communications professional’s nightmare. They find themselves wondering: What are the elements of a powerful story? What’s empathy got to do with it? How do I find characters for my story for my advocacy?
Well, Sara Murphy and Piper Hendricks have it all figured out in the presentation below
https://www.slideshare.net/AfricanWomeninMedia/finding-a-story-for-your-advocacy
African Women in Media (AWiM) aims to contribute to the creation of enabling environments for African women who work in media industries, and to change the way African women are represented in media content.
C.E.O & Co-founder, AWiM
Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is a Senior Lecturer. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.
