FOR IMMEDIATE RELEASE
Addis Ababa, Ethiopia – 25 July, 2025 – African Women in Media (AWiM) is proud to announce Ethiopian Airlines as the exclusive airline and travel partner for the AWiM25 Conference, taking place at the African Union Commission Headquarters in Addis Ababa this December.
This strategic partnership represents a shared commitment to enhancing regional connectivity and creating enabling environments for African media professionals, academics, CSOs and other related agencies to engage in critical policy conversations that shape the continent’s media landscape.
Through this collaboration, Ethiopian Airlines is offering 20% travel discounts to AWiM25 delegates, making it easier and more affordable for participants from across Africa and the diaspora to attend. This move directly supports AWiM’s mission to increase inclusivity, representation, and access in media dialogues—especially for women whose presence in such spaces remains underrepresented.
“This partnership with Ethiopian Airlines is more than a travel arrangement, it is a deliberate step towards dismantling the logistical barriers that often exclude African women from global conversations especially those that centre women, media and policy. AWiM25 is a milestone moment for our continent, and we are proud to work with partners who share our vision of access, equity and action.” Dr Yemisi Akinbobola (CEO & Co-Founder, African Women in Media)

With the theme “Beyond Commitments: Advancing Policies for Gender-Safe Media,” AWiM25 will convene journalists, policymakers, academics, and civil society leaders from across the continent to co-develop frameworks and strategies for gender equity in media.
Commenting on the partnership VP ET Holiday & Digital/GCIC Sales, Mr. Hailemelekot Mamo, said, “Ethiopian Airlines participation in the AWiM25 conference as an official airline partner is a testament to its commitment to play a key role in initiatives that bring positive change and growth to our continent. Our partnership with AWiM25 further highlights the crucial link between mobility and participation in continental development conversations. This partnership empowers more people to take their place at the table and we are proud to facilitate that presence by reducing logistical and financial barriers to travel.”
For more information about AWiM25 and to register, visit https://awim25.africanwomeninmedia.com/.
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About African Women in Media
African Women in Media (AWiM) is a network for African women working in media industries globally. We aim to positively impact the way media functions in relation to women, and our vision is that one day African women and women working in media in Africa will have equal representation in media industries.
Visit our website: https://africanwomeninmedia.com/
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About Ethiopian Airlines
Ethiopian Airlines Group (Ethiopian) is a true African success story, transforming a visionary dream into a globally renowned reality for nearly eight decades. Operating flights to more than 160 domestic and international passenger, and cargo destinations across five continents, Ethiopian bridges the gaps between Africa and the world. Emphasizing passenger comfort and environmental sustainability, Ethiopian utilizes ultra-modern aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900, A350-1000 and De Havilland Q400.
Ethiopian, the Star Alliance member airline, champions in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for eight consecutive years, APEX ‘Best Overall in Africa’ award and ‘Leadership in Connecting Africa through Transport’ Award among others. Ethiopian aims to further excel in its success through a strategic plan dubbed ‘Vision 2035’ and become one of the top 20 most competitive and leading aviation groups in the world. Embracing a Pan-African spirit, Ethiopian is pursuing multi-hub strategy through hubs in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines, in Lusaka, Zambia with Zambia Airways, and in Kinshasa, Democratic Republic of the Congo (DRC) with Air Congo.
For more information, visit our website at www.ethiopianairlines.com email us at CorporateCommunication@ethiopianairlines.com , or call us at (251-11)517-8913/8165/8907.
Media Contacts:
Joy Adigwe
Community Engagement Officer, African Women in Media
Joy@africanwomeninmedia.com
Ethiopian Group PR & Corporate Communications
CorprateCommunication@ethiopianairlines.com