Mwape Zulu Kumwenda – Championing Gender Parity in Zambian Media

“KD inspired our commitment to gender-balanced leadership and policies promoting equality in journalism.”

Mwape Zulu Kumwenda, Managing Director at Crown Television Zambia in Lusaka, is setting a remarkable example of gender balance in media leadership. Her station is the only media house in Zambia with a gender-balanced management team—three women and three men in leadership roles. 

Impact in Action Under Mwape’s leadership, Crown Television has made strides in mentorship, training women journalists as sub-editors, and creating a supportive environment for their growth. This initiative reflects a deep commitment to creating equitable opportunities in the media space. 

Inspiration from the Kigali Declaration The Kigali Declaration has been instrumental in shaping Crown Television’s gender goals. It inspired Mwape to formalize structural changes and push for a gender policy within her organization. Her efforts ensure that gender parity becomes a sustainable part of the newsroom culture. 

Looking Ahead Mwape is now focused on developing a gender policy to guide Crown Television’s future initiatives. Her success story demonstrates that intentional leadership and structured goals can make gender balance a reality in the media industry. 

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DR. YEMISI AKINBOBOLA

C.E.O & Co-founder, AWiM

Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is a Senior Lecturer. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.