Egyptian advertising needs better female representation

It’s a lazy Saturday afternoon. You flip through TV channels while having lunch, drumming your fingers impatiently while you wait for the barrage of ads to cease. Egyptian TV offers plenty of advertisements but little range. Glamorous women sport-chic styles and glowing skin, but you are struck by something else.  They are all skinny and […]

Capacity building will tackle underrepresentation of women in media

As days turn into months, months into years and years into decades, the clamour for equal participation of both male and female gender in all sectors continues to increase. This clamour is seen to be more rampant among women who are always seen playing the gender card on issues and situations where they do not […]

Capacity building will tackle underrepresentation of women in media

As days turn into months, months into years and years into decades, the clamour for equal participation of both male and female gender in all sectors continues to increase. This clamour is seen to be more rampant among women who are always seen playing the gender card on issues and situations where they do not […]

Gender equality education should start at home

“Will you stop talking to your brother like that, don’t you know you’re a girl?” “Whatever your brother says or does to you, don’t ever fight or talk back at him, remember you’re a girl.” “You should be the one doing the house chores, don’t wait for your brother, he’s a boy and shouldn’t be […]

Protecting female journalists from online abuse still crucial

Digital media present a plethora of benefits for news dissemination and distribution. Across all mediums, the internet has increased the speed of news and the various creative forms of storytelling. For journalists, it has amplified the spaces they occupy, as well as the conversations they can start and contribute to. It is for these reasons […]

DR. YEMISI AKINBOBOLA

C.E.O & Co-founder, AWiM

Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is a Senior Lecturer. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.