What is the link between the media and the African Union Gender Agenda?

In 2017, the African Union Commission launched the gender strategy 2018-2028 [PDF]. In this presentation, Lehau Victoria Maloka showcases the work of the Women, Gender and Development Directorate (WGDD) of the African Union Commission, in which the strategy is housed. Ms. Maloka is the Acting Director of WGDD.

Lehau Victoria, Acting Director of the Women, Gender&Development Directorate of the African Union Commission making a presentation at AWiM19

WGDD was created in 2000. The Women, Gender and Development Directorate is the AUC’s Department responsible for leading, guiding, advocating for and coordinating all efforts to achieve gender equality and promote women’s empowerment within the Commission, Member States, Regional Economic Communities (RECs) and Organs. She elaborates the directorate’s mandate, legal architecture, and specific activities. She also shows how to strengthen collaboration with the media through the new Gender Communications Strategy.

See the presentation below

https://www.slideshare.net/AfricanWomeninMedia/au-gender-agenda-and-the-media

One Response

  1. This write up is an interesting one going by the contents as explained above. However, I am finding it difficult opening the full report through the above link. What is going on?

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DR. YEMISI AKINBOBOLA

C.E.O & Co-founder, AWiM

Dr Yemisi Akinbobola is an award-winning journalist, academic, consultant and co-founder of African Women in Media (AWiM). AWiM’s vision is that one-day African women will have equal access to representation in media. Joint winner of the CNN African Journalist Award 2016 (Sports Reporting), Yemisi ran her news website IQ4News between 2010-14.
Yemisi holds a PhD in Media and Cultural Studies from Birmingham City University, where she is a Senior Lecturer. She has published scholarly research on women’s rights, African feminism, and journalism and digital public spheres. She was Editorial Consultant for the United Nations Security Council Resolution 1325 commemorative book titled “She Stands for Peace: 20 Years, 20 Journeys”, and currently hosts the book’s podcast.
She speaks regularly on issues relating to gender and media. In 2021 she was recognized as one of 100 Most Influential African Women.